The Concept: Go Off Duty Anytime was inspired by the idea that
self-care doesn't need to wait for weekends or vacations.
The creative encourages people to find moments of rest in everyday life, positioning Off Duty Eye Masks as a simple ritual for slowing down. Soft lighting, calming green tones, flowing fabrics, florals, and quiet lifestyle moments work together to evoke a sense of ease, making every asset feel like an invitation to pause.
Brand: Three Ships
Art Direction: Sarah Beamish
Photographer: Carmen Cheung
Prop Stylist: Franny Alder
MUA: Sierra Goulding
Model:Abby Mair, Avery Turgeon, Malindi Pilgrim
Producer: Stephanie Mill, The Co-lab
(2024)