Three Ships Beauty partnered with Disney to create a special collection inspired by Moana 2. Led the creative direction for this 360° integrated campaign, crafting a cohesive visual experience across packaging, campaign imagery, video, event materials, and social media content. Rooted in the film’s message of ocean stewardship, the collection featured Three Ships' best-selling products in limited-edition, eco-conscious packaging. To deepen this narrative, a portion of proceeds supported 4Ocean—reinforcing the brand’s commitment to sustainability.This campaign brought together storytelling, design, and environmental values to authentically connect audiences with both the Moana 2 universe and Three Ships ’s mission
Brands: Disney Canada, Three Ships
Art Direction: Sarah Beamish
Photography: Carmen Cheung
Prop Stylist: Erica
Production: Steph Mill, The Co-lab
PR Agency: All My Friends
(2024)