Client: Marlow - Launched in 2021. Lubricated Tampons.
The brand aims to provide trusted protection without any shame or stigma; the branding and packaging reflects this approach. Marlow's branding is designed to appeal to a diverse range of customers, with a focus on inclusivity. The limited colour palette creates a clean and timeless look . The whimsical elements add a playful touch to the brand, making it more approachable. Overall, Marlow's branding successfully balances trust and reliability with a playful and gender-neutral aesthetic.
Packaging Photography: Soona
Marlow secondary logo
Outer Packaging Mockup.