Marlow (2020-21)
Client: Marlow - Launched in 2021. Lubricated Tampons.
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The brand aims to provide trusted protection without any shame or stigma; the branding and packaging reflects this approach. Marlow's branding is designed to appeal to a diverse range of customers, with a focus on inclusivity. The limited colour palette creates a clean and timeless look . The whimsical elements add a playful touch to the brand, making it more approachable. Overall, Marlow's branding successfully balances trust and reliability with a playful and gender-neutral aesthetic.
Packaging Photography: Soona
Marlow secondary logo
Marlow Icon Pack ↑ see in use
Outer Packaging Mockup.
Images via @wearemarlow