The brand aims to provide trusted protection without any shame or stigma; the branding and packaging reflects this approach. Marlow's branding is designed to appeal to a diverse range of customers, with a focus on inclusivity. The limited colour palette creates a clean and timeless look .
The whimsical elements add a playful touch to the brand, making it more approachable. Overall, Marlow's branding successfully balances trust and reliability with a playful and gender-neutral aesthetic.
Brand: Marlow
Agency: Launch Pop
Featured in: The Kit, Buzzfeed
(2021)