Marlow (2020-21)
Client: Marlow - Launched in 2021. Lubricated Tampons.
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The brand aims to provide trusted protection without any shame or stigma; the branding and packaging reflects this approach. Marlow's branding is designed to appeal to a diverse range of customers, with a focus on inclusivity. The limited colour palette creates a clean and timeless look . The whimsical elements add a playful touch to the brand, making it more approachable. Overall, Marlow's branding successfully balances trust and reliability with a playful and gender-neutral aesthetic.
![](https://cdn.myportfolio.com/7fd23620-db22-44ec-b873-e0b4db33ed63/a9a9c7c0-73a8-4836-b318-5c5bbdaf2c34_rw_1920.jpg?h=95c7effa42147177a7b608a1c9871057)
![](https://cdn.myportfolio.com/7fd23620-db22-44ec-b873-e0b4db33ed63/5a8938a6-4e8a-4e96-b48c-5a1210a5fd31_rw_1920.jpg?h=1f588d5a9c594b8e68c4eaba55b0d9e6)
Packaging Photography: Soona
![](https://cdn.myportfolio.com/7fd23620-db22-44ec-b873-e0b4db33ed63/5e279d7f-a780-49a7-a96f-b76020769fc4_rw_1920.jpg?h=2c31294073cbaa8871901327aa80f472)
![](https://cdn.myportfolio.com/7fd23620-db22-44ec-b873-e0b4db33ed63/60b5831f-0301-4f8b-9d8c-71e86b91420d_rw_1920.jpg?h=265fc427d8aa8f1a961ced34b78197b5)
Marlow secondary logo
Marlow Icon Pack ↑ see in use
![](https://cdn.myportfolio.com/7fd23620-db22-44ec-b873-e0b4db33ed63/02de9ff5-40bf-4c9f-b464-4ca8b7d53dc0_rw_1920.jpg?h=950d0e9f407f00f0f6f3c72017da4fd8)
![](https://cdn.myportfolio.com/7fd23620-db22-44ec-b873-e0b4db33ed63/7ffdae55-19d6-4e5a-a782-fea4011c9512_rw_1920.jpg?h=49a74453c654bf6c24b5c1384c002f6a)
Outer Packaging Mockup.
![](https://cdn.myportfolio.com/7fd23620-db22-44ec-b873-e0b4db33ed63/505a71cf-49a8-47ed-8b63-1bcd0a4c3a67_rw_1920.jpg?h=1965806a7f3ff70a79d73e398ba62257)
Images via @wearemarlow