For the launch of First Light Eye Cream, I designed a campaign around the idea of finding “an eye cream you want to swipe right on.” Visuals leaned into the seasonality with reds, and flirty motifs—creating a playful take on Three Ships’ clean aesthetic.

I led packaging design and developed campaign assets across digital and  print materials. I also designed custom materials for a Valentine’s-themed influencer event and PR mailer, creating a cohesive across channels.