Three Ships: Product Launches
Packaging Design, Campaign Assets, PR Mailers, Art Direction
—
For the launch of Fresh Start Toner, I led the creative direction from concept to execution, bringing to life the idea of the product as a standout "cast member" in your skincare routine—because your skin should always be the star. I designed packaging that reflects a fresh, performance-ready role in your daily lineup, and developed campaign assets that carried this narrative across digital and physical touchpoints. As well as highlighting the products unique ingredients.
From bold, editorial-inspired visuals to thoughtfully designed PR mailers, every element was crafted to highlight Fresh Start Toner as a key supporting role in glowing, balanced skin.
Photographer: Carmen Cheung
Prop Stylist: Cat Wilson
Model: Lori-Anne Ifill
Makeup Artist: Sierra Goulding
Producer: Stephanie Mill, Co-lab
Three Ships: Product Launches - First Light
Packaging Design, Campaign Assets, PR Mailers, Art Direction
—
For the launch of First Light Eye Cream, I designed a campaign around the idea of finding “an eye cream you want to swipe right on.” Visuals leaned into the seasonality with reds, and flirty motifs—creating a playful take on Three Ships’ clean aesthetic.
I led packaging design and developed campaign assets across digital and print materials. I also designed custom materials for a Valentine’s-themed influencer event and PR mailer, creating a cohesive across channels.
Photographer: Carmen Cheung
Prop Stylist: Cat Wilson
Makeup Artist: Sierra Goulding
Producer: Stephanie Mill, Co-lab
